The growing clout of Indian cinema-goers, almost 4 billion tickets a year, has created another trend. Quite unprecedented, Sony Pictures has announced that Quantum Of Solace will be released in India on November 7, one week before the US opening on November 14. This will be the first time that a Hollywood film will premiere in India before the US opening.

"James Bond has a huge equity in this country, and Bond films have always been a hit here," said Mumbai-based Kercy Daruwalla, managing director of Sony Pictures Releasing India.

"Solace" will be released on about 700 prints dubbed into the regional languages Hindi, Tamil and Telegu, "which could make this the biggest Hollywood release of the year here," Daruwalla said.

Olga Kurylenko: New Bond GirlDirected by Marc Forster, "Solace" picks up where things left off in the previous Bond film, 2006's "Casino Royale." Daniel Craig returns for his second outing as the dapper British Agent 007..

Sony has announced a US promo called "Mission for a Million" for the new James Bond film "Quantum of Solace" in which people can compete to win a million dollars in a spy-like game.

In addition to the comp, Sony is to offer limited edition licensed 007 products including a Vaio notebook, a Reader and a Micro Vault USB stick.

Virgin Atlantic, one of the world’s leading long-haul airlines, has unveiled its campaign to promote its partnership with Quantum of Solace, the James Bond adventure in cinemas in the UK from 31st October.

In the film, James Bond, played by Daniel Craig, flies Upper Class across the Atlantic. It’s the second time that Virgin Atlantic has appeared in a Bond movie, after its successful partnership with Casino Royale, which became the most successful in the James Bond franchise.

Virgin Atlantic will be promoting its partnership via Upper Class and Economy service advertising in print, poster sites (outdoor), online and through incentives with the travel trade. The airline will also be showing behind-the-scenes footage on its in-flight entertainment system onboard each flight.

The economy advertising promotes Virgin Atlantic’s latest fares with the theme “You Only Live Once,” highlighting the fact that, if we’re going to fly abroad, there’s only one airline to choose. The Upper Class advertising focuses on the airline’s “Fastly Superior” check-in and security channel for business passengers at Heathrow Terminal 3’s new Upper Class Wing.