The advisory board of India-EU Film Initiative, inspired by leading film-makers, professionals, movie buffs and journalists, is headed by internationally acclaimed Jagmohan Mundhra, who in the recent years directed 'Bawandar' (Sandstorm), 'Provoked' and 'Shoot on Sight'. One of the most experienced film-makers of 'crossover' genre, Jag has directed 29 feature films, including shorts, documentaries, TV pilots and music videos. Permanently based in Los Angeles, he has been doing film projects in the UK and India. 'Provoked' and 'Shoot on Sight' were filmed and produced in the UK

The Director of India-EU Film Initiative, Pervaiz Alam, a former award-winning BBC journalist, is also a screenwriter and documentary film-maker. A Senior Broadcast Journalist with BBC World (Television) for almost five years till 2005, Pervaiz worked in the Commissioning Department, and was Channel's London-based producer of several well-established television programmes such as 'Question Time India', 'Question Time Pakistan', 'India Business Report', 'Bollywood Bosses', 'Bollywood Inc.', 'HARDtalk India' and 'Face to Face'